American Entrepreneur. Community Builder.
Expat in the Philippines.
It reflects a commitment to fostering international
growth and cross-border opportunities.


Hi!
I’m John Smulo
An American entrepreneur who has spent the past six
years living and building businesses in the Philippines,
after ten years in Australia.
I help people who want to:
Launch and grow startups and small businesses —
whether in their home country or internationally.
Navigate life as an expat, especially in the Philippines.
Access practical courses and coaching to fast-track
success.
Services
My Work & Brands
Comprehensive financial business tailored to meet your unique needs and goals.



California Expat
A YouTube channel and community for expats and locals navigating life and business in the Philippines, offering videos, meetups, and the California Expat Conference 2025 for cultural connection.
Bridgehouse
A global community concept inspired by gatherings that bring people together to connect, share ideas, and collaborate across borders.
Purple Cow Agency
A digital marketing and outsourcing company with offices in California and the Philippines, helping businesses with web development, creative, and growth strategies.
Startups & New Ventures
Founder and investor in multiple startups, with a focus on combining global vision and local execution.
What I Offer?
Work With Me
Experience the difference of working with a dedicated professional.

01
Coaching Calls
Customized sessions to help you launch or grow your business, with a focus on the unique landscape of the Philippines.

02
Courses
Comprehensive programs designed to enhance your understanding of business, navigate expatriate life, and facilitate seamless cultural integration.

03
Speaking & Events
Customized sesI design engaging experiences for events, from global conferences with influential leaders to local meetups that foster community connections.

04
Partnerships
Collaborations with startups, agencies, and organizations that have a shared vision for innovation and making an impact.

Case Study
How John Spent His Whole
Life Building Bridges for
People
I grew up in the U.S., lived in Australia for ten years, and today I call
the Philippines home. Over the past six years I’ve built businesses in
digital marketing, outsourcing, and startup ventures.
I’ve also served as a consultant with Small Business Development
Centers in the U.S., guest lectured at colleges, and mentored
countless entrepreneurs.
At the heart of it all? I love people. I believe life is better when we
build bridges across cultures, ideas, and opportunities.
Whether you’re an entrepreneur, an expat in the Philippines, or a
Filipino seeking practical courses to grow, welcome! Here, we
connect, learn, and build together.